
Upon first arriving in Japan 7 years ago, one thing I was NOT expecting to surprise me were the video games and arcades. Sure, you can find UFO (grabby-machines) games that let you win actual pets such as stray cats, dogs and even gold-fish from within the container itself (see and up-coming post about them), but I simply was not interested in the gaming scene here at all. No, it wasn’t until I returned to Canada that I started playing a fair share of games and eventually started playing some World of Warcraft, thanks to my buddy Paulie.
Not having played too many arcade games myself, I never thought to go into an arcade here, other than once or twice to look around for a toilet. It wasn’t until I was marching my way from Shibuya to Akihabara on an airsoft finding mission that I cam across this one little game center somewhere close to Tokyo Station. What makes it different from most isn’t that it has a fancy sign… because it didn’t. It’s not unique because it has rich clientelle…. because all the people in there were youths under 25. It certainly wasn’t that it had a good reputation either as I went to the toilet (hey, I told you I only go into arcades for one reason!) and found peoples phone numbers scratched into the walls and typical graffiti. No, what made this place different from the rest is that it payed YOU to play the video games.
The initial investment into the game was 1000 yen for a game-card that tracked what you played and kept a database of your characters, sports teams and vehicles won (and purchased) through the machines themselves. As players played more and more, they gained levels in certain games and every time a player gained a level, they would ‘win’ 100 yen (about a dollar back home… well, these days, perhaps as much as about $1.60). What was eerie about this one particular arcade is that it was full with young people, most looked as if they were friends, however not a single person was talking, everyone was engrossed in their games. Now, I would have snapped more photos, but there were a series of workers keeping an eye on this new white-face that entered into their business and I noticed the “no photography” signs scattered throughout.
This sort of idea is no where new, but it’s become more and more popular recently with games such as “Godfinger”, “We Rule” and other games from companies such as Zynga Entertainment who let you play for free, but if you want to upgrade your characters/teams quickly (ie: are too lazy) and don’t want to spend the time playing to gain new levels, you can purchase ‘points’ or in the case of “We Rule”, ‘Mojo’ which lets you quickly upgrade. Some of these points cost nothing more than a few cents, while others, such as a “Case of Mojo” (as opposed to the other quantities – a ‘flask’, a ‘carafe’ and a ‘vial’) which retails for $30 USD. I’m not going to speculate on which came first… the Mojo or the Arcade, but it’s certainly a good marketing strategy, especially when games are considered fairly addictive these days.